The TIG Difference

Our vision goes beyond our brands and offerings. We aim to be New Zealand’s leading premium tourism collective – celebrated for distinctive experiences, trusted partnerships, and exceptional guest journeys, with people always at the heart.

Our Values
Tiaki Promise with TIG
Kia Pono, Kia Tūturu / Keep It Real
We show up with integrity in everything we do - true, honest, and authentic. By being real and building open, genuine relationships with customers, partners, and each other, we stay grounded in trust and respect while finding strength through collaboration.
He hua iti, he Hua Nui / Sweat the Small Stuff
We believe small actions create big outcomes. By doing the little things brilliantly, we deliver excellence - crafting exceptional results and experiences for our customers, partners, and each other.
Manaakitia i Tō Tātou Taiao / Love Our Place
We care deeply for our environment, our communities, and future generations. Guided by manaakitia – showing care and support – we take a holistic approach to sustainability that protects Aotearoa New Zealand’s natural beauty, nurtures our people and places, and ensures tourism leaves a positive legacy.
Whakawhanaungatanga / Make It Personal
We personalise the ordinary and systemise the extraordinary. Rooted in whakawhanaungatanga – building meaningful relationships and connections we focus on creating genuine rapport and personal experiences, with every team member playing a role in delivering exceptional guest journeys.
Kia Māia, Kia Auaha / Brave the Future
We embrace New Zealand’s pioneering spirit with courage and creativity. Rooted in kia māia, kia auaha - be brave, be innovative - we take inspiration from our nation’s visionaries to reimagine tourism and drive our industry forward.
Kotahitanga / Better Together
We thrive through unity and collaboration, not only within our team but also with our industry partners, operators, and agents. Together, we create experiences, open doors to opportunities, and celebrate collective success.

Innovation in every experience

Founded on a passion to create unique experiences, TIG stands for “tourism innovation Group”. With a keen focus on sustainable tourism, we ensure that our brands not only respect the natural and cultural heritage of New Zealand but also contribute positively to its preservation.

We believe in an innovative approach to tourism, where every decision is made for the guest experience, ensuring a truly unique and memorable journey. From breathtaking landscapes to cultural immersions, each TIG adventure is a step into the extraordinary.

TIG New Zealand Tourism

Innovate, Explore, Inspire.

Discover our brands, to see how they each encapsulate the TIG difference.

Our Brands

How we created and innovated paths for tomorrows travel.

Our Story