The TIG Difference

Our vision extends beyond our brands and products, its a call to be real, be authentic and have fun all while prioritising people. We look for ways to be better, be interesting and surprise and delight our customers and all stakeholders. We see the joy in the journey, we do it in the TIG way.

Our Values
Tiaki Promise with TIG
Innovation
We tip our hat to New Zealand's rich pioneering spirit and aspire to progress tourism experiences through our unique brands. We draw inspiration from our country's rich legacy of innovation and adventure. Some of our favourite NZ innovators and visionaries are AJ Hackett, Sir William Hamilton, Sir Edmund Hillary, Hylton Hensman.
Customer Focus
Every person across our teams knows their importance and impact on our valued customer. This is why we are committed to every guest and systemising the extraordinary and personalising the ordinary
Sustainability
Our holistic approach to sustainability ensures that every experience we offer not only respects and preserves New Zealand’s stunning natural beauty but also enriches the communities that make these experiences possible.
Excellence
We are performance driven, care about our personal performance. We believe success is created by doing lots of small things well leading to exceptional experiences.
Integrity
We believe in collaboration. Our brands work with suppliers and partners who love working with TIG. We keep it real, we have integrity, consistently reliable, honest, open and genuine with each other, our customers and partners.

Innovation in every experience

Founded on a passion to create unique experiences, TIG stands for “tourism innovation Group”. With a keen focus on sustainable tourism, we ensure that our brands not only respect the natural and cultural heritage of New Zealand but also contribute positively to its preservation.

We believe in an innovative approach to tourism, where every decision is made for the guest experience, ensuring a truly unique and memorable journey. From breathtaking landscapes to cultural immersions, each TIG adventure is a step into the extraordinary.

TIG New Zealand Tourism

Innovate, Explore, Inspire.

Discover our brands, to see how they each encapsulate the TIG difference.

Our Brands

How we created and innovated paths for tomorrows travel.

Our Story