Innovate. Explore. Inspire.

Our Path

Welcome to the Tourism Innovation Group, or ‘TIG’ as we call ourselves. We are a privately owned company that builds, invests and operates tourism businesses in New Zealand. We are committed to pushing the boundaries of tourism through innovative practices while putting our people, sustainability, and having a good time at the heart of what we do.

About us
Tourism Innovation Group - Our Promise

Our Promise

We want to show our backyard to the world by providing experiences that are memorable and exceed expectations. We believe it’s our responsibility to not only host but educate and entrain our customers whilst considering our people, community, and environment. We systemise the extraordinary and personalise the ordinary for our award-winning and respected brands. If we can’t find a way to make a product unique and different it’s not for us!

Sustainability
The TIG Difference
Latest News

Mar 05, 2025

BLACK Elevates Sustainable Luxury with the Introduction of a Mercedes Electric Vehicle to its Fleet

As a leader in private luxury tourism experiences, BLACK is proud to take the next step in its sustainability journey with the addition of an electric vehicle to its fleet. Op...

Jan 05, 2025

Shelley's Story - Altitude Tours Guide

At Altitude Tours, we prioritise the customer experience above all else. Our local guides possess unique connections, stories, and knowledge. Take Shelley, for instance, whose...

tourism with heart

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