Innovate. Explore. Inspire.

Our Path

A group of innovative tourism brands for today's & tomorrow's travellers.

Welcome to the Tourism Innovation Group, or ‘TIG’ as we call ourselves. We are a privately owned company that builds, invests and operates tourism businesses in New Zealand. We are committed to pushing the boundaries of tourism through innovative practices while putting our people, sustainability, and having a good time at the heart of what we do.

About us
Tourism Innovation Group - Our Promise

Our Promise

We want to show our backyard to the world by providing experiences that are memorable and exceed expectations. We believe it’s our responsibility to not only host but educate and entrain our customers whilst considering our people, community, and environment. We systemise the extraordinary and personalise the ordinary for our award-winning and respected brands. If we can’t find a way to make a product unique and different it’s not for us!

Sustainability

Committing to values that lead to great brands and exceptional experiences.

The TIG Difference
Latest News

Jul 08, 2025

Tourism With Heart: Experiences That Gives Back

Tourism plays a critical role in both New Zealand’s economy and the composition of our local communities. At Tourism Innovation Group we believe it should do more than deliver...

Apr 23, 2025

BLACK NZ Expands to Tasman and Marlborough Regions, Offering Exclusive Luxury Tours and Experiences

Black NZ, the South Island's premier luxury tour operator, is excited to announce its expansion into the Tasman and Marlborough region...

Our heart beats for our communities, our guests and our beloved Aotearoa.

tourism with heart

Humble Brags