In a landscape where innovation meets sustainability, Nigel Hobbs and Heidi Farren, the dynamic duo behind Altitude Tours, proudly introduce the inception of TIG (Tourism Innovation Group). From humble beginnings in 2017, Nigel and Heidi set out on a mission to craft the world’s best wine tour with Altitude Tours. Fast forward to 2021, and their dedication bore fruit as Altitude Tours was crowned by TripAdvisor as the world’s best wine tour. Expanding beyond wine, Altitude Tours evolved into a multifaceted venture, offering sightseeing and tasting tours encompassing wine, beer, and spirits. What began with a single van and guide has flourished into a company annually transporting over 30,000 passengers to 8+ destinations, solidifying its position as Queenstown’s premier small-group day tour company. Their accolades, including the New Zealand Tourism Innovation Award and New Zealand Tourism Customer Experience Award, underscore their unwavering commitment to excellence.
With an eye towards growth, Nigel and Heidi acquired Black NZ from Andrew Brinsley in 2019, followed by the recent acquisition of Fiordland Tours and Fiordland Walks, laying the foundation for the birth of TIG. Andrew Brinsley and other individuals who have achieved significant business success remain integral members of TIG’s advisory board. As a parent company encompassing existing and future brands, TIG embodies a commitment to innovation and integrity.
At the heart of TIG lies a core value of sustainability. Embracing a holistic approach, TIG prioritises regeneration and the well-being of its people. The company’s ethos extends to fostering collaboration within the tourism industry, championing integrity and quality relationships. We are dedicated to supporting small businesses that align with our values and positioning. Additionally, storytelling is integral to the TIG brand, passing on New Zealand’s history to guests and future generations—a passion shared by our guides across all of TIG who embody the spirit of the Tiaki promise.
Building upon Altitude’s legacy of innovation and agility, TIG is poised to continue bringing exceptional experiences to today’s and tomorrow’s travellers. With a portfolio of brands guided by shared values, TIG is prepared to innovate, explore, and inspire.
About TIG
Tourism Innovation Group (TIG) is a visionary endeavour founded by Nigel and Heidi, the masterminds behind Altitude Tours. Committed to sustainable tourism practices, TIG encompasses a portfolio of brands that exemplify innovation, integrity, and sustainability to create fantastic guest experiences. With a focus on community collaboration and Tiaki, TIG will continue to forge partnerships, cultivate brands, and curate experiences that inspire travellers while upholding New Zealand’s pioneering spirit.
