Our holistic approach to sustainability ensures that every experience we offer not only respects and preserves New Zealand’s stunning natural beauty but also enriches the communities that make these experiences possible.
All of our brands proudly support and operate in line with the Tiaki Promise, a commitment to care for New Zealand now and future generations.
Environmental Sustainability
Sharing our special part of the world with visitors is one of our great passions. It’s a way of life, and a driving force for our community, but we also understand that this comes with responsibility. A responsibility to protect, regenerate, and restore the environment that makes it all possible.
Human Sustainability
We believe in the well-being of all individuals involved in creating and participating in our tourism experiences. This means providing educational opportunities, and offering experiences that promote physical and mental well-being for our guests. Our aim is to nurture a culture of respect, growth, and wellness while having loads of fun.
Economic Sustainability
Economic sustainability involves contributing positively to New Zealand’s economy while ensuring the longevity of our business and the communities we engage with. We achieve this by partnering with local suppliers and prioritising services that directly benefit local economies and small towns. Our commitment to economic sustainability ensures that the benefits of tourism are distributed widely and equitably.
Social Sustainability
We aim to instil a profound respect for the land, those that came before us, and for future generations, ensuring that every traveler contributes to the sustainable preservation of New Zealand’s natural and cultural heritage.